At the New York City IAB MIXX Conference & Expo, the IAB Mobile Marketing Center of Excellence announced its two prime goals which have been created to slingshot the newborn tablet advertising market place up to new heights. They are functioning on the belief that the emergence of tablets have brought about an entirely new category of marketing for both a user’s mindset and his or her experience. The first of the IAB’s goals, which has been developed in this light, is the “First Buyers Guide for the U.S. Mobile…
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Research shows mobile email has greater influence than apps and ads
ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…
Read MoreTablet devices to be used for mobile payment by 2012
VeriFone has announced its new Payware Mobile Enterprise for Tablets, which will be allowing tablet users to pay for their purchases with their mobile devices through a simple card reader technology. Near field communications (NFC) technology is already being implemented in smartphones to make it possible to use them to purchase items at a point of sale by waving them or tapping them over a proper POS system. However, it is believed that this will not be readily available for another two to three years. That said, it is anticipated…
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