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Tablets may lead the way into the future of m-commerce

07/28/2011 Jesse Collins

Though tablets currently represent only 9 percent of the mobile commerce (m-commerce) marketplace, experts who are carefully watching mobile shopping trends are starting to believe that tablet commerce (t-commerce) may be the future for online retailers. One of the main reasons that industry experts are starting to look toward the tablet devices as the future leader of mobile commerce is that the consumers themselves are saying that they prefer the tablet shopping experience to that available on their smartphones. Moreover, while smartphones may be exceptionally popular, the ownership of tablet…

Amazon’s play in the tablet market

05/17/2011 Jennifer Goula

Amazon.com did a good job of creating a new Kindle e-reader that is affordably priced; so affordable, that the new Kindle is out selling the leading Kindle, and the 3G and WiFi model e-readers. By using advertisements on their new e-reader, they were able to finance a newer, more affordable Kindle. Now, can they do the same with an Android based tablet? By using tasteful ad displays, small banners and screen-saver type advertisements, Amazon could create a new product that was less expensive. By strategically placing the ads, Amazon was…