tablet mobile commerce Archives

Mobile commerce on Christmas Day was led by smartphones

12/31/201312/28/2013 John Montgallo

Shopping trends on December 25 were revealed by IBM and showed that cell phones beat out tablets. IBM has released its figures regarding mobile commerce and shopping trends that occurred on Christmas Day 2013, and it has shown that even though the tablet has been seen as the primary shopping device, it was smartphones that led the way on that specific day of the year. This is according to the IBM Digital Analytics Benchmark and the assessments it included. When it comes to mobile commerce both in traffic and in…

The power of smartphones and tablets for mobile commerce and marketing

04/22/201204/22/2012 Julie Campbell

In the latest effort to bring the marketing power of email signatures back to communication in mobile commerce strategies… A company called SYNAQ has developed a solution to overcome the problem presented by the plain text-only emails that can be sent by smartphones. For years, corporate email signatures have been used as a highly effective, low-cost, result-generating tool for businesspeople to market themselves, as they included not only the name and contact information of the sender, but also links, images, advertising messages, and other branding and marketing elements. As the emails…