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Mobile marketing is most powerful in iPhone and iPad

06/01/201305/31/2013 Julie Campbell

Apple iOS devices are leading the way in terms of smartphone and tablet advertising. According to the results of a recent study, as published in a Millennial Media report, iPhone and iPad are the undisputed leaders in mobile marketing ad impressions and the next runners up don’t even come near the results that iOS based devices are achieving. This is striking as Apple’s devices are no longer the dominant operating systems in terms of the number of users. Though Android based devices have the largest number of total users, it…

Mobile marketing campaign at Amazon gives money away

05/15/201305/14/2013 Sam Lambert

Kindle Fire tablet users are being encouraged to use Amazon Coins virtual currency for apps. Amazon coins have just been launched as a brand new form of online currency meant exclusively for use through the apps at the Amazon Appstore and the company has started a mobile marketing promotion for users of the Kindle Fire tablets that will give them free digital money. The currency can only be used by Kindle Fire tablet users in apps from Amazon’s Appstore. The mobile marketing campaign is based on the fact that consumers…

Mobile marketing revenue will reach a global $11.4 billion in 2013

01/23/201304/13/2014 L. Green

Gartner research still believes that some changes will need to be made by retailers to achieve greater success. According to recently released Gartner data, the ad revenue for mobile marketing worldwide will reach the $11.4 billion mark this year, and that this will represent a growth of 18.8 percent over the $9.6 billion that was reached last year. The worldwide revenue in this sector will also continue its growth for the next few years. In fact, Gartner has also predicted that by 2016, the global mobile marketing revenue will have…

Mobile marketing paid search led by tablets in Q4 2012

01/14/201304/13/2014 Jorge Gonzalez

A new IgnitionOne report has highlighted the search spending growth including mobile advertising. A report has just been issued by IgnitionOne, in which it has revealed the results of its year-over-year mobile marketing paid search spending growth research, and in which it made some considerable discoveries based on last year’s trends. In the fourth quarter of last year, tablet focused search spending was double that of smartphones. The report showed that mobile marketing for tablets in which use3d paid search saw spending growth that was twice the amount that was…

Mobile marketing still seeing considerable spending

12/01/201208/12/2014 Stephanie Beck

By the end of this year, predictions are starting to show that growth in UK spending will be considerable. The mobile marketing environment has already become a vital part of the advertising and promotions efforts of businesses in most industries, and this will only continue to rise as the penetration of smartphones grows throughout the population. Business customers and individual consumers are relying on these devices to make their purchasing decisions. By the end of this year, it has been predicted that mobile marketing spending in the United Kingdom, alone,…