tablet marketing Archives

Mobile advertising market has most click-through success with tablets

12/30/201612/28/2016 L. Green

mobile advertising market Apple tablet commerce iPad

A recent study revealed that larger screen device owners are picking up in their interaction with ads. According to a study published by Furion Analytics Research and Consulting LLP, the mobile advertising market is growing quickly through tablet users. In fact, the report predicted a compound annual growth rate (CAGR) of almost 25 percent from 2014 through 2020. The mobile ad marketplace is already generating over $21 billion in annual revenue worldwide. As mobile phone and tablet shipments are set to reach almost 600 million annually by the end of…

Mobile social media marketing will take off in 2014

01/10/201401/07/2014 John Montgallo

Currently campaigns are considered to be incomplete until they involve some level of social network. When it comes to today’s campaigns, everybody from the newest participants in the industry to those that have become experts over many years know that elements over Facebook, Twitter, YouTube, and other networks are vital to success, and now this is transitioning into mobile social media marketing, as well. A record number of Americans are now using devices such as tablets and smartphones for checking and leaving updates. Smartphone owners are using their devices to…

Mobile marketing messages seen as irrelevant by consumers

12/13/201312/10/2013 John Montgallo

Almost half of all of their recipients felt that these communications were useless, contrary to what marketers thought. According to new research that was recently released, almost half of all consumers feel that the mobile marketing messages that they receive are not as useful or relevant as retailers and marketers believe. This newly released research showed that 42 percent of U.K. consumers feel that these communications are not useful. The research was conducted by Oxygen8 Group, which found that nearly half of British consumers feel that the mobile marketing messages…

Mobile marketing provides small businesses with new opportunities

06/13/201306/11/2013 Jorge Gonzalez

Smartphones have made it possible for smaller sized companies to reach consumers more effectively. Traditionally speaking, advertising has been a very costly affair, and broad scale campaigns have been restricted primarily to massive corporations who have the budget required to pay millions of dollars to film and air commercials on television, for example, but mobile marketing may be changing the playing field to a certain degree. The ability to effectively advertise using smartphone technology has allowed widespread ads to become affordable. This is especially true when it comes to mobile…

Mobile marketing is becoming more popular at school campus bookstores

06/11/201306/08/2013 Jorge Gonzalez

This could prove to be highly effective as the primary market for this technique is typically youth. As youth have always been the primary market for the majority of mobile marketing campaigns, it makes sense that college bookstores are planning to implement the technique in order to ramp up their business, particularly during the down seasons. The channel is going to be used to drive business year round instead of solely during the peak seasons. The Follet Higher Education Group, a college bookstore operator, has just announced its intentions to…