Tag: tablet commerce trends

Tablet commerce focus lacking from many retailers

John Montgallo
Tablet Commerce

These mobile devices may hold a key to mobile success but are often being overlooked. This holiday season is proving to be a defining time for the mobile marketplace and is allowing those involved in the industry, including marketers, brands, and retailers, to observe the difference between tablet commerce and the shopping that occurs on smartphones. What is being discovered is that there is a massive need for publishers to focus on specific types of devices. Experts are now saying that there is a significant need for a boost in…

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Understanding the unique tcommerce channel

John Montgallo
Tablet Commerce

Found between smartphones and desktops, tablets are an environment of their own. Tablets have become explosively popular and marketers are discovering that tcommerce is an entirely different segment with a complete new level of opportunities. A recent study performed by Frank N. Magid Associates and the Online Publishers Association (OPA), has shown that the adoption rate for tablets has already reached 31 percent and they have forecasted that by the end of 2013, it will have reached at least 47 percent. In today’s numbers, that means that there are just…

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Report shows iPad is driving American mobile commerce

Julie Campbell
mobile commerce ipad 3 retail

iPad is the driving force behind almost every element of American mobile commerce As per a newly released report by RichRelevance…including browsing, shopping, and purchasing over other tablets.It also indicated that most of this mobile commerce activity in the country is coming from Texas. The study was entitled “2012 Q1 Shopping Insights Mobile Study” and it suggested a consistent increase in the share of revenue in the United States that belongs to mobile. Data for the report was gleaned from 4.4 billion sessions within the 12 month period ending in…

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