tablet commerce marketing Archives

Tablet commerce focus lacking from many retailers

12/18/201212/18/2012 John Montgallo

These mobile devices may hold a key to mobile success but are often being overlooked. This holiday season is proving to be a defining time for the mobile marketplace and is allowing those involved in the industry, including marketers, brands, and retailers, to observe the difference between tablet commerce and the shopping that occurs on smartphones. What is being discovered is that there is a massive need for publishers to focus on specific types of devices. Experts are now saying that there is a significant need for a boost in…

Will magazine publishers make money from their tablet commerce apps?

08/23/201108/23/2011 Sam Lambert

Magazine publishers are placing a great deal of confidence on apps designed for tablets, with an aggressive new attempt to encourage both new and existing customers to subscribe to new digital editions of their publications. Both Conde Nast and Hearst signed agreements with Apple in May 2011, which allowed tablet users to use the iTunes Store to subscribe to magazines from those publishers. In July, Time made headlines with its announcement that the last 17 of its 21 titles would be available in tablet editions. By that point, Time had…

T-commerce is following right on the heels of m-commerce

07/18/201107/18/2011 Sam Lambert

While mobile commerce (m-commerce) has been receiving a significant amount of attention, another popular mobile device, the tablet, is now also being recognized as an invaluable vehicle for commerce opportunities. In order to benefit from tablet commerce (t-commerce), businesses need to recognize that a desktop site’s interface is different from that of a tablet. For example, mouse clicks are not tracked on a tablet. Instead, swipes and smudges are what matter. In order to appeal to tablet users, it is recommended that sites should feature multi-touch functionality in the right…