Mobile commerce consumer confidence is rapidly increasing

Mobile commerce

This willingness for smartphone users to embrace the technology will generate a growth of 50 percent. According to Juniper Research, consumers are embracing mobile commerce at a much faster rate than they accepted the standard web for purchasing products back in the 1990s. It has been suggested that it is supply and not demand that is holding the marketplace back. The research firm has indicated that the number of people who are buying physical goods through m-commerce channels will increase from this year’s 393 million to a tremendous 580 million…

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Apple iOS loses more market share to Android

Apple vs Android mobile marketing

According to Strategy Analytics, while Apple continues to hold 58 percent of the market, Android, the operating system by Google, has moved in significantly on territory formerly held by iOS, and now has a global share of 39 percent. An important part of this movement has been credited to tablets, as Google tablets took an additional 10 percent of the market between the last quarters of 2010 and 2011, while Apple’s hold on that market fell by a smaller amount. Some of Google’s ability to take a larger chunk out…

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