Better rates are experienced through tablet shoppers than those on their phones. The Fat Brain Toys co-founder and president, Mark Carson, has discovered that there is a considerable difference between the conversion rate that they see from t-commerce, and that experienced as a result of shoppers on their smartphones. What it has revealed is that there is a great deal of potential out there for targeting tablet owners. Carson explained that his company was facing a large decision, saying that originally, it was “Do we develop our site for Netscape,…
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