A survey has shown that tablets are providing a much more pleasant experience than phones. According to the results of a recent American t-commerce survey, 30 percent of U.S. tablet owners have bought a product or service on their device, when compared with a much smaller 13 percent of smartphone users. This finding suggests that the tablet experience is more appealing to consumers than that on a smartphone. T-commerce currently holds a much larger share of the overall mobile commerce total than shopping over smartphones. The Forrester report suggests that…
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T-commerce strategy taken on by CVS
The drugstore has been taken to a mobile format that is specifically optimized for tablets. CVS has released a virtual shop that has been t-commerce optimized so that consumers can learn and shop through the use of their iPads from home or wherever they happen to be. This may be highly appealing to individuals who are already under the weather but are looking for the products they need. The new t-commerce application could be highly appealing to busy individuals and those who are feeling too under the weather to have…
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