In the latest effort to bring the marketing power of email signatures back to communication in mobile commerce strategies… A company called SYNAQ has developed a solution to overcome the problem presented by the plain text-only emails that can be sent by smartphones. For years, corporate email signatures have been used as a highly effective, low-cost, result-generating tool for businesspeople to market themselves, as they included not only the name and contact information of the sender, but also links, images, advertising messages, and other branding and marketing elements. As the emails…
Read MoreThe power of smartphones and tablets for mobile commerce and marketing
