3M enters into the augmented reality arena with Post-It application

Augmented Reality App

3M, an international manufacturing and technology conglomerate, has entered the increasingly competitive arena of augmented reality. The company has developed a new application for iOS mobile devices that takes the idea of post-it notes and turns it digital. The app, fittingly called the Augmented Reality Post-It Application, seeks to bring a more social aspect to leaving notes. Users will be able to leave each other messages, which will not add to the clutter of an office or room as they will be entirely digital. Using a mobile device’s camera, users…

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FoundIt! uses QR codes to improve the experience of lost-and-found

QR Code Service

FoundIt!, a startup company based in Seattle, will be officially releasing the second generation of their unique identification stickers at SXSW 2012, and they will now be much more durable and will feature QR codes. The purpose of these changes is to help to much more effectively ensure that lost items find their way back to their owners through an experience that is just as easy for the person who finds the item as it is for the member of FoundIt!. Katie Bandstra, the marketing director for the company, said…

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Marvel teams with Aurasma to make interactive digital comics

Marvel Augmented Reality

Acclaimed comic and entertainment company Marvel has announced a partnership with augmented reality developer Aurasma this week. Marvel has taken a keen interest in the advent of augmented reality technology and how consumers are responding to the new interactive platforms it has spawned. As such, the company hopes to provide fans with an engaging experience with its new line of comics, called “Marvel Infinite Comics.” This new line is designed specifically for digital viewing and will be using the Aurasma platform to make the story interactive. The print world has…

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Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

Augmented Reality Video5

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. Myspace has been working on this content since last year, when it was purchased…

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