Tag: sweden mobile commerce

Stockholm County AIDS Prevention Program uses QR code for a safe sex promotion campaign

L. Green
QR Code

The Stockholm County AIDS Prevention Program has launched a new mobile campaign with the assistance of the Esther advertising agency, which has been designed to use QR codes to promote safe sex. Young people in that city are in the demographic that is among the worst not only in Sweden, but in the entire continent for not practicing safe sex. This campaign has been designed to be fun and informative, promoting the use of condoms. The campaign was launched with the distribution of free condoms that featured a QR code…

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Operators in Sweden prepare to take part in the trend for joint ventures in m-commerce

Julie Campbell
Mobile-Commerce

Mobile providers in Sweden have announced the start of their search for a CEO for a company that will offer a unified mobile payment platform. All four of the large mobile network operators in Sweden have entered into the joint venture with equal parts in order to be able to provide consumers in the country with the ability to make mobile payments by the summer of 2012. The venture has yet to be named, but is a combined effort among Telenor, Tele2, Telia, and the Swedish branch of 3. The…

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