Mobile advertising Super Bowl “stickers” suggest new way to reach consumers

Super bowl social media advertising marketing wearable technology

While everyone was watching for the commercials that were run over television, smartphones were being used. Companies have come to notice that mobile advertising has become a vital part of Super Bowl advertising, even if it is the television commercials that generate the largest amount of media hype. The reason is that people use social media and other channels throughout these large events. This year, digital stickers stood out as a greatly enjoyed way to reach consumers and to cause them to share a brand’s message with all of their…

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CEOs dive into social media marketing brawl over Super Bowl ads

social media marketing fight battle twitter

The chief execs of T-Mobile and Sprint entered into a public battle of tweets over their respective commercials. During the Super Bowl, the CEOs of both T-Mobile and Sprint openly and publicly brawled with each other in a social media marketing battle that raged on over their respective television commercials. The first shot was made by the CEO of T-Mobile, John Legere, with a tweet following Sprint’s ad. Legere was quick to tweet “Half-assed commercial, half-assed data speeds. #typical @sprint. #SprintLikeHell.” At the time, he was using social media marketing…

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Wearable technology is changing the NFL’s game

Super bowl social media advertising marketing wearable technology

The Super Bowl has already seen a number of forms of wearables that improve the experience for fans and athletes. The NFL isn’t alone in its use of wearable technology for a number of different purposes, but Super Bowl Sunday has certainly shown that these devices are having an increasingly meaningful impact on the experience of the athletes, their teams, and even the fans. Various types of mobile technology are having a growing influence on the sport as it never has before. This most recent Super Bowl has represented a…

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Super Bowl mobile marketing experiment falls flat, despite massive amounts of money from advertisers

QR Code Marketing

The 2012 Super Bowl has come and gone and while the show turned out to be a major success – as is the norm – the NFL’s somewhat ambitious mobile marketing experiment was not as popular with viewers as had been hoped. The yearly game is a major event for football fans, but it is also an opportunity for marketers to reach a huge number of people. Given the growing popularity of mobile marketing, advertisers had expected that QR codes would be well received. This was not the case, however,…

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Super Bowl advertisers use QR codes in commercials

QR Code used in commercials

During this Sunday’s airing of the 46th Super Bowl some advertisers will be using QR codes in the commercial that will be played to help reach consumers on a deeper level. For example, Go Daddy will be showing an ad that is 30 seconds long and will star Danica Patrick, the auto racing driver, as well as a lineup of the Pussycat Dolls pop girl group, who will be accompanied by a QR code that will be displayed onscreen. These advertisers are hoping to take advantage of what many people…

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