success in mobile marketing Archives

QR code campaign designed by university to promote the city of Bristol

12/17/2011 John Montgallo

The University of Bristol, in partnership with Peloton Design, has created an innovative new marketing campaign that uses QR codes and iconic images of the city in order to broaden awareness of both the place and the school. The Discover More campaign’s first ad involved an image of Brunel’s Suspension Bridge, which is one of the most recognizable landmarks in the city. The image was made out of QR codes, which formed segments of the towers of the bridge. The advertisement has received a great deal of attention and applause…

Cellit identifies QSR mobile marketing campaign best practices

12/11/201112/11/2011 Jesse Collins

Leading mobile customer relationship management (CRM) systems provider, Cellit, which specializes in solutions for retailers, restaurants, and other businesses, has announced the results of a year-long analysis of nearly 9,000 mobile marketing campaigns, which was commissioned in 2001 by 125 quick service restaurant (QSR) clients. Cellit performed an analysis of client data to generate a range of data-driven conclusions and metrics that will assist QSRs in developing the best methods for success in mobile marketing. These were created to address the full mobile marketing lifecycle, which includes the most effective…