Social media marketing loves the Suarez bite scandal

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Adidas may have dropped the player and the World Cup has banned him, but companies are seizing the ad opportunity. When Luis Suarez bit an opponent at a World Cup game, earning the striker a four month ban and a loss of the Adidas ads in which he had been featured, the move did manage to please some people, as companies have been taking advantage of it in their social media marketing campaigns. Among the companies that have jumped on board the controversial advertising technique were McDonald’s and Netflix. The…

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