QR codes are serving more purposes than ever from talking comics to payments and prizes

QR Code Marketing

QR codes are now doing more than ever before, as they become an element of mobile payment systems such as Simply Tap, the new Valiant interactive talking comic book experience, and can provide clues for the Defense Advanced Research Projects Agency (DARPA) scavenger hunt for a $40,000 prize. These unique and innovative new uses may help to convince marketers and consumers alike to uses these codes and will show them that without using them, they will be missing out on an important opportunity. Simply Tap-using retailers have been seeing improved…

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How much does location matter to a mobile marketing campaign?

Geotargeting

According to electronic commerce professor Martin Spann, from Munich’s Ludwig-Maximilians University (MLU), mobile technology is offering marketers a unique new location-based opportunity that has the potential to be highly lucrative. He explained that “The smartphone is a location-based service,” and that this “means you can integrate the online world with the offline world.” Therefore, according to Spann, smartphones and tablets have done a great deal more than simply allowing a consumer to remain engaged in the virtual world while they are on the go within the real world. It also…

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Mobile RetailMeNot website provides digital discount coupon experience innovation for consumers

Mobile Site

Leading American online discount coupon website, RetailMeNot.com has announced that it has launched a new site optimized for mobile devices at m.retailmenot.com. The new website has been created based on the feedback provided by the community at the existing website, and offers consumers on-the-go with Android and iOS devices with savings opportunities by providing them with access to thousands of discounts being made by merchants worldwide. Beyond its sizeable library of coupons, RetailMeNot also has plans for broadening its platform so that it will be able to provide consumers with…

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Research shows that 55 percent of women are willing to opt in for mobile discounts

Mobile Coupons

A recent study performed by Ping Mobile has shown that 55 percent of women who use smartphones are willing to opt-in to a service in order to be provided with discount coupons and offers. The results produced by Ping Mobile, were drawn from the responses from American women from across the country, regarding their current use of coupons and the way that the feel about mobile coupons in general. People are already using their smartphones on an increasing basis to accomplish their everyday activities, so it is predicted that 2012…

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