Survey indicates m-commerce will become mainstream by 2015

Mobile Commerce optimization

A survey entitled “2011 KPMG Mobile Payments Outlook” has suggested that by the year 2015, using mobile payments by way of smartphones enabled with a near field communications (NFC) chip will become a mainstream form of transaction. This conclusion was made after 83 percent of the survey’s participants, which were comprised of 1,000 business executives around the world, stated that they felt that mobile wallets used via NFC-powered smartphones would become mainstream within that time. Currently, only 9 percent view mobile transactions as mainstream. That said, 46 percent of the…

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Just the stats ma’am…

Mobile Marketing Statistics 2011

Mobile statistics are showing helpful info for marketers on what, who and where mobile shopping is occurring. Here are some mobile shopping news updates that analyze age groups, grouped 13-17 together, 18-24 and 25-34. Some of the recent studies have shown that most mobile shoppers are rather young. 5% mobile shoppers are 13-17, 22% are 18-24 and 36% are 25-34 years old. 13.1 million of their consumers access general retail content by mobile phone. This makes out to be 3.2 million users have used apps after downloading them.  4.2 million users…

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Demographics of Mobile Shoppers May Surprise You

Mobile device usage is still rising and much of it is shopping. It isn’t just the typical user doing the surfing. A survey has shown that shoppers age 34 to 54 have increased over 140 percent in just over a year. Many people are realizing they can use their mobile device to comparison shop or look for better deals or product information. More and more people are discovering the power of mobile. It isn’t just a phone anymore; it’s a tool. Shoppers are more informed and if they aren’t sure…

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