Survey shows 13 percent of shoppers will use mobile devices for holiday purchases

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According to the results of a study just released by PriceGrabber, over the upcoming holiday season, 13 percent of shoppers will be using their smartphones and tablets for making their holiday purchases. The study examined the various methods that will be used by consumers for their holiday purchases, including in-store, online, and mobile. Regardless of the increase, among the respondents of the survey, only 4 percent stated that they would actually be making the purchases over mobile. This shows how important mobile devices are becoming for the in-store shopping process.…

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