Advertisers have taken to using QR codes to reach a broad audience. According to a new study from comScore, a digital business analysis firm, the codes may only be reaching a select few. A growing number of businesses have begun adopting the codes under the belief that they will be able to reach more consumers. While their efforts have, thus far, been met with success, comScore notes that the future of the codes rests with a very specific demographic. The report shows that the codes are most likely to reach…
Read MoreTag: statistics for mobile commerce
NFC technology is working in France – A look at what is going right!
Here in the United States the race is on to get a contactless mobile payment system incorporated into the business world. Several are looking at Near-Field Communication (NFC) as the way to go, since many Smartphone’s all ready have the chip or will have the RFID chip this year. Maybe we should look at the French system. France has been doing this since 2010. Orange is the eighth largest telecom operator in the world and had more than 189 million customers in late 2009. France Telecom is using Orange for…
Read More