The popular coffee giant has now upgraded both its application and its rewards program for its customers. Starbucks has now announced that it has overhauled its mobile app, which is currently used by 17 million people across the United States, in order to be able to offer them a more personalized experience. The changes have arrived at the same time as the upgrades to the Starbucks Rewards program for free products. The mobile app now contains a new look and a range of new features, while the loyalty program assigns…
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Jiepang and Starbucks celebrate 2 year anniversary of partnership to expand NFC technology
Companies work to make NFC technology commonplace in China Jiepang, a Foursquare-esque social network based in China, and Starbucks have announced the second anniversary of their partnership to promote NFC technology. For the past two years, the two companies have been working to make NFC technology commonplace throughout China. Both companies have a great deal of experience with the technology and believe it could be used to connect with consumers in a more dynamic fashion. As part of the second anniversary celebration, the companies are offering benefits to consumers that…
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