Starbucks has announced its decision to launch its new mobile app after having experienced notable successes in the United States with over 20 million mobile transactions. This new service is designed to generate more registrations for the Starbucks Card program, which provides customers with an incentive to buy with advantages such as less expensive filter coffee or free syrup. Earlier in 2011, it looked as though Starbucks might be considering implementing near field communication (NFC) technology-based mobile payments after the release of the Barclaycard and Orange collaboration called “Quicktap.” This…
Read MoreStarbucks in the United Kingdom to begin mobile payments in January 2012
