Mobile Pay processes over 20 million mobile payments so far in 2011for Starbucks

Starbucks Mobile Payments

Mobile Pay, the mobile payment application at Starbucks that allows customers to pay for their purchases using their smartphones has been in place in the United States since January 2011, has now passed the 20 million mark in terms of the number of payment transactions that it has processed so far. This has made Mobile Pay by far the most successful implementation of a mobile payment program in the United States, having easily beaten out the biggest competition, including Square and Google. The mobile payment system is available at approximately…

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Starbucks to use QR code marketing strategy to boost business

Starbucks Mobile Payments

Starbucks has announced its partnership with Scanbuy; an alliance that has been formed in the hopes of moving forward with a mobile campaign initiative that will make the coffee company an important player in the mobile universe. Vice president of marketing, David Javitch, of the New York-based Scanbuy said that Starbucks is utilizing a print that is more like conventional media and outdoor marketing in order to “drive downloads of their mobile app, and the QR Code is a great way for smartphone users to get it in one click.”…

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Starbuck’s second time out on the QR code merry-go-round

Starbucks Mobile App

The rise of QR codes in western society has been somewhat turbulent. Earlier this year, Google announced that they would no longer be supporting the codes for their Places platform. This caused many to question the longevity of the codes. Despite this, however, the codes have continued to gain steam, leading the charge of the emerging, and increasingly pivotal, mobile marketing industry. Mobio, a leading mobile technology firm, recently released a study that showed QR code scans has risen by nearly 5,000% in the last year. The codes are becoming…

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