QR Code Press

M-commerce experts wonder about the impact of Starbucks’ latest move

11/05/201211/05/2012 Jennifer Goula

Some have questioned the result of the new wireless charging program. On October 29, Starbucks stepped behind a new group in order to support its efforts for a new power standard for wireless, and many in the m-commerce industry are wondering what impact that might have. This approach would involve providing shoppers with power charging pads for their devices. Through these wireless outlets, customers would be able to recharge their mobile devices as they sit in the coffee shops and enjoy their beverages and treats. This type of standardization will…

Starbucks goes “contactless” with NFC mobile payments

06/03/2011 Sam Lambert

Starbucks is taking steps to establish its presence in the realm of mobile commerce. Earlier this month, the big name coffee company announced that they would be using QR codes for a number of marketing events scheduled throughout the year. Indeed, one such campaign, which featured Lady Gaga, has already been a success. Now, the company is looking to give customers a faster way to pay by using NFC. Starbucks has partnered with Barclaycard, a major credit card and load provider based in the UK, to develop a way for…