starbucks new mobile marketing Archives

Starbucks to use QR code marketing strategy to boost business

11/01/201111/01/2011 Julie Campbell

Starbucks has announced its partnership with Scanbuy; an alliance that has been formed in the hopes of moving forward with a mobile campaign initiative that will make the coffee company an important player in the mobile universe. Vice president of marketing, David Javitch, of the New York-based Scanbuy said that Starbucks is utilizing a print that is more like conventional media and outdoor marketing in order to “drive downloads of their mobile app, and the QR Code is a great way for smartphone users to get it in one click.”…

Starbucks continues their push to bring NFC technology into the mainstream

06/29/201107/07/2011 Jesse Collins

Starbucks Card Mobile commerce payments App

Mobile payments are all the buzz when it comes to NFC. While several companies are developing mobile wallets, Starbucks is busy paving the way for the oncoming storm of mobile payments by making NFC technology more recognizable to the public. They have been doing this with their Starbucks Card Mobile. The card is both a physical and digital product and allows shoppers to make purchases at more than 9,000 stores throughout the U.S. While the company supports the physical version of the card, they are more interested in its digital…