One quarter of all purchases made at the coffee chain are completed through the use of smartphones. Starbucks mobile payments currently compose 25 percent of transactions made with the café giant. This figure takes into account the purchases made across the United States. It does not represent the statistics from other Starbucks locations around the globe. The Mobile Order and Pay transactions had made up a considerable 6 percent of the total. In September, that figure for Mobile Order and Pay transactions rose to 7 percent. This helps to further…
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Starbucks continues its dominance of the mobile payments space
Starbucks continues to find success with its mobile initiatives Starbucks has become more ambitious with its plans for mobile payments. The company has established itself as a leader in the North American mobile commerce space and intends to solidify this lead by becoming more mobile-friendly in the coming months. According to Starbucks, its customers make a purchase on a smartphone 7 million times every week, on average. The company notes that 16% of all in-store transactions come from mobile devices. Company combines loyalty program with mobile payments platform to great…
Read MoreMobile payments at Starbucks will soon allow tipping
The exceptionally popular smartphone app will soon be allowing patrons to leave a tip. Starbucks, the prime example of the way that mobile payments can be successfully implemented and broadly adopted by consumers, will soon be adding a new feature to its smartphone app, which will be allowing customers to leave a tip for their barista. The question is whether or not people will actually use this tipping feature on the updated app. The Seattle based coffee chain has announced that the option for tipping on its mobile payments app…
Read MoreStarbucks aims to expand focus on mobile commerce
Starbucks leadership shifts as company begins to take the mobile space more seriously Starbucks is experiencing a shift in leadership as it begins to focus more heavily on e-commerce and mobile payments. The company’s Chief Financial Officer, Troy Alstead, has been moved to the position of Chief Operating Officer. This move will allow Howard Schultz, Starbucks’ Chief Executive, to focus on the expansion of the company’s mobile and e-commerce efforts. Starbucks has managed to establish a strong presence in the mobile space and has plans to further increase its accessibility…
Read MoreMobile payments still going strong at Starbucks
Two years after its app was first launched, the company still leads in smartphone transactions. Two years ago, Starbucks launched its smartphone app for mobile payments, and while it got started with a bang, it has continued its successes and maintains its position as the unchallenged leader in transactions made over smartphones. This success is true from virtually every angle, from volume to frequency of use, and even user experience. The Starbucks mobile payments app has set the standard to be achieved by any other entrant to the marketplace. That…
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