Mobile marketing campaign from Starbucks loved by consumers

Starbucks Card Mobile commerce payments App

Smartphone users were drawn into locations across the country to earn their e-gifts. Starbucks brought in a new 12 Star Dash mobile marketing promotion that used points incentives to encourage coffee drinkers to download and use its app in order to earn e-gifts. The promotion was highly popular and ran from August 27 right through September 9. Throughout the promotion, Starbucks customers entered into a race to attempt to ear twelve stars within the designated promotion period. When enough stars were accumulated, they received a $5 digital gift. In order…

Read More