Paying with mobile money makes consumers more likely to return. Starbucks has been one of the top retailers offering mobile payments and has successfully made it simple and convenient for its consumers to purchase their coffees, also achieving an important boost to their loyalty. The coffee company was one of the first to see the opportunity presented by the rapidly growing popularity of smartphones, and to implement a program that allows customers who own those devices to use them like mobile money. Their program has been in place since January…
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