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Starbucks to end partnership with leading mobile payments firm

12/26/201412/23/2014 Stephen Vagus

Starbucks and Square will no longer be working together in the mobile commerce space Starbucks has become a major leader in the mobile payments space. The company has managed to find success in the mobile market with the help of Square, a mobile commerce specialist. The two companies first began working with one another in 2012, when Starbucks began using the mobile payment services offered by Square. While the two companies have managed to find success in working with one another, their partnership is set to come to an end.…

Starbucks finds more success in mobile commerce

07/31/201407/31/2014 Jesse Collins

Company continues to see success through its innovative mobile application Starbucks has found a great deal of success in its mobile commerce endeavors. The company has been trying to embrace mobile consumers for some time, launching various marketing and engagement initiatives throughout the years. These initiatives have been met with varying degrees of success, but introducing consumers to mobile payments has been the most successful initiative from the company to date. According to CEO Howard Schultz, Starbucks is now supporting some 12 million active users through its mobile application in…

Starbucks pushing ahead with mobile commerce plans

07/21/201407/19/2014 Stephen Vagus

Company continues to find success in the mobile field Starbucks has found a significant degree of success in its mobile commerce initiatives, but the company is not yet satisfied and intends to establish a larger presence in the mobile field. Convenience is the key to mobile success, and Starbucks has plans to introduce a new service that will have convenience as its most attractive feature. Starbucks will soon introduce a new feature to its popular mobile application that will allow customers to order products directly from their mobile device. They…

Starbucks aims to expand focus on mobile commerce

02/04/201402/01/2014 L. Green

Starbucks Card Mobile commerce payments App

Starbucks leadership shifts as company begins to take the mobile space more seriously Starbucks is experiencing a shift in leadership as it begins to focus more heavily on e-commerce and mobile payments. The company’s Chief Financial Officer, Troy Alstead, has been moved to the position of Chief Operating Officer. This move will allow Howard Schultz, Starbucks’ Chief Executive, to focus on the expansion of the company’s mobile and e-commerce efforts. Starbucks has managed to establish a strong presence in the mobile space and has plans to further increase its accessibility…

Starbucks embraces mobile payments in the UK

06/20/201306/19/2013 John Montgallo

Starbucks to bring mobile payments to UK stores Starbucks has seen some prosperity from its focus on mobile commerce in the U.S. The company embraced mobile commerce in an attempt to better cater to the growing number of consumers that have begun to rely heavily on smartphones and tablets. The company has been praised for the mobile commerce services it provides and has seen fit to expand these services into new markets, such as that of the United Kingdom. Company teams with Barclaycard and Visa Europe Starbucks has teamed with…