QR codes forecasted to bring proximity-based action oriented marketing to $2.3 billion in 4 years

Paypal QR Code Mall

QR code marketing campaigns paying off. Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016. The reason is that QR codes, NFC tags, and various forms of other two dimensional barcodes – combined with computer vision and other emerging technologies – are giving brands the ability to take advantage of all new channels for communicating with consumers through strategies based…

Read More

Starbucks rules over the m-commerce world

Starbucks cashless store Mobile Marketing

Since the initial launch of the Starbucks app in January 2011, its rate of mobile transactions through smartphones has doubled, and has broken the 26 million mark. These figures mean that the café chain has surpassed all of the more obvious mobile leaders, including Google, PayPal, eBay, Visa, and MasterCard. According to a press release by the company, within the last nine weeks alone, mobile devices were used by Starbucks customers in order to complete approximately 6 million transactions, which is an increase of three million transactions over the first…

Read More

Mobile Pay processes over 20 million mobile payments so far in 2011for Starbucks

Starbucks Mobile Payments

Mobile Pay, the mobile payment application at Starbucks that allows customers to pay for their purchases using their smartphones has been in place in the United States since January 2011, has now passed the 20 million mark in terms of the number of payment transactions that it has processed so far. This has made Mobile Pay by far the most successful implementation of a mobile payment program in the United States, having easily beaten out the biggest competition, including Square and Google. The mobile payment system is available at approximately…

Read More

Starbucks forges ahead for mobile payments.

Starbucks Mobile Payments

A number of big tech-based companies, such as Google, have promised that NFC technology will revolutionize mobile commerce, eventually. Starbucks is unwilling wait for the day Google released their much hyped Google Wallet, a mobile payment platform for smart phones, and is expanding their already popular mobile payment application to the Android market. The coffee giant has seen success with their mobile payment application for months. The app’s first incarnation is a gift card which shoppers were able to use to purchase drinks by waving it in front of a…

Read More