Starbucks mobile loyalty apps lead the way as customer favorites

Starbucks Mobile Loyalty - Starbucks Coffee

Considering the success of the coffee chain’s applications and mobile payments, this is not surprising. Starbucks mobile loyalty has proven strong once again as the coffee chain’s apps win out as most popular among consumers. This, according to a recent survey by The Manifest. The survey examined consumer behavior and preferences when it comes to restaurant apps. The strength of the popularity of Starbucks mobile loyalty apps likely isn’t a surprise to many people. The company has long been considered to be the top success story when it comes to…

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Starbucks continues its dominance of the mobile payments space

Starbucks Mobile Payments App

Starbucks continues to find success with its mobile initiatives Starbucks has become more ambitious with its plans for mobile payments. The company has established itself as a leader in the North American mobile commerce space and intends to solidify this lead by becoming more mobile-friendly in the coming months. According to Starbucks, its customers make a purchase on a smartphone 7 million times every week, on average. The company notes that 16% of all in-store transactions come from mobile devices. Company combines loyalty program with mobile payments platform to great…

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Mobile payments still going strong at Starbucks

Starbucks Mobile Payments App

Two years after its app was first launched, the company still leads in smartphone transactions. Two years ago, Starbucks launched its smartphone app for mobile payments, and while it got started with a bang, it has continued its successes and maintains its position as the unchallenged leader in transactions made over smartphones. This success is true from virtually every angle, from volume to frequency of use, and even user experience. The Starbucks mobile payments app has set the standard to be achieved by any other entrant to the marketplace. That…

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Mobile marketing campaign from Starbucks loved by consumers

Starbucks Card Mobile commerce payments App

Smartphone users were drawn into locations across the country to earn their e-gifts. Starbucks brought in a new 12 Star Dash mobile marketing promotion that used points incentives to encourage coffee drinkers to download and use its app in order to earn e-gifts. The promotion was highly popular and ran from August 27 right through September 9. Throughout the promotion, Starbucks customers entered into a race to attempt to ear twelve stars within the designated promotion period. When enough stars were accumulated, they received a $5 digital gift. In order…

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QR codes forecasted to bring proximity-based action oriented marketing to $2.3 billion in 4 years

Paypal QR Code Mall

QR code marketing campaigns paying off. Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016. The reason is that QR codes, NFC tags, and various forms of other two dimensional barcodes – combined with computer vision and other emerging technologies – are giving brands the ability to take advantage of all new channels for communicating with consumers through strategies based…

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Starbucks leads globe in mobile payments

Starbucks Mobile commerce

The mobile payment application from Starbucks is helping the coffee company to encourage consumers to make purchases more frequently and is helping its revenue growth. Starbucks revealed this information by way of a company executive during a statement about its first quarter 2012 earnings. The exec indicated that mobile payments now pay a very important role for the organization. It was explained that the additional transaction method helps to provide the company with a competitive advantage that drives revenue. The Starbucks president and CEO, Howard Schultz, said that “We are…

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Starbucks in the United Kingdom to begin mobile payments in January 2012

Starbucks Mobile commerce

Starbucks has announced its decision to launch its new mobile app after having experienced notable successes in the United States with over 20 million mobile transactions. This new service is designed to generate more registrations for the Starbucks Card program, which provides customers with an incentive to buy with advantages such as less expensive filter coffee or free syrup. Earlier in 2011, it looked as though Starbucks might be considering implementing near field communication (NFC) technology-based mobile payments after the release of the Barclaycard and Orange collaboration called “Quicktap.” This…

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Mobile Pay processes over 20 million mobile payments so far in 2011for Starbucks

Starbucks Mobile Payments

Mobile Pay, the mobile payment application at Starbucks that allows customers to pay for their purchases using their smartphones has been in place in the United States since January 2011, has now passed the 20 million mark in terms of the number of payment transactions that it has processed so far. This has made Mobile Pay by far the most successful implementation of a mobile payment program in the United States, having easily beaten out the biggest competition, including Square and Google. The mobile payment system is available at approximately…

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Starbucks to use QR code marketing strategy to boost business

Starbucks Mobile Payments

Starbucks has announced its partnership with Scanbuy; an alliance that has been formed in the hopes of moving forward with a mobile campaign initiative that will make the coffee company an important player in the mobile universe. Vice president of marketing, David Javitch, of the New York-based Scanbuy said that Starbucks is utilizing a print that is more like conventional media and outdoor marketing in order to “drive downloads of their mobile app, and the QR Code is a great way for smartphone users to get it in one click.”…

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Starbuck’s second time out on the QR code merry-go-round

Starbucks Mobile App

The rise of QR codes in western society has been somewhat turbulent. Earlier this year, Google announced that they would no longer be supporting the codes for their Places platform. This caused many to question the longevity of the codes. Despite this, however, the codes have continued to gain steam, leading the charge of the emerging, and increasingly pivotal, mobile marketing industry. Mobio, a leading mobile technology firm, recently released a study that showed QR code scans has risen by nearly 5,000% in the last year. The codes are becoming…

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