Considering the success of the coffee chain’s applications and mobile payments, this is not surprising. Starbucks mobile loyalty has proven strong once again as the coffee chain’s apps win out as most popular among consumers. This, according to a recent survey by The Manifest. The survey examined consumer behavior and preferences when it comes to restaurant apps. The strength of the popularity of Starbucks mobile loyalty apps likely isn’t a surprise to many people. The company has long been considered to be the top success story when it comes to…
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Starbucks continues its dominance of the mobile payments space
Starbucks continues to find success with its mobile initiatives Starbucks has become more ambitious with its plans for mobile payments. The company has established itself as a leader in the North American mobile commerce space and intends to solidify this lead by becoming more mobile-friendly in the coming months. According to Starbucks, its customers make a purchase on a smartphone 7 million times every week, on average. The company notes that 16% of all in-store transactions come from mobile devices. Company combines loyalty program with mobile payments platform to great…
Read MoreMobile payments still going strong at Starbucks
Two years after its app was first launched, the company still leads in smartphone transactions. Two years ago, Starbucks launched its smartphone app for mobile payments, and while it got started with a bang, it has continued its successes and maintains its position as the unchallenged leader in transactions made over smartphones. This success is true from virtually every angle, from volume to frequency of use, and even user experience. The Starbucks mobile payments app has set the standard to be achieved by any other entrant to the marketplace. That…
Read MoreMobile marketing campaign from Starbucks loved by consumers
Smartphone users were drawn into locations across the country to earn their e-gifts. Starbucks brought in a new 12 Star Dash mobile marketing promotion that used points incentives to encourage coffee drinkers to download and use its app in order to earn e-gifts. The promotion was highly popular and ran from August 27 right through September 9. Throughout the promotion, Starbucks customers entered into a race to attempt to ear twelve stars within the designated promotion period. When enough stars were accumulated, they received a $5 digital gift. In order…
Read MoreQR codes forecasted to bring proximity-based action oriented marketing to $2.3 billion in 4 years
QR code marketing campaigns paying off. Proximity based, action oriented marketing solutions saw an exponential growth to its demand last year, and a Smith’s Point Analytics report is now suggesting that it may bring this market to the $2.3 billion mark by the year 2016. The reason is that QR codes, NFC tags, and various forms of other two dimensional barcodes – combined with computer vision and other emerging technologies – are giving brands the ability to take advantage of all new channels for communicating with consumers through strategies based…
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