Campaign to target mothers using Quick Response scanning technology

Young America, a nursery and youth furniture manufacturer, has taking its first steps into the mobile marketing realm by implementing QR codes on all its point-of-sale materials. The company has opted to use the technology as a real-time solution for customers and as a means to connect with them more directly. The initiative is planned to roll out in full force at the end of this month. A report by Millennial Media suggests that smart phone use among mothers is increasing at a rapid rate and is still a virtually…

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