Starbucks and Square could benefit from the integration of mobile commerce and social media Social networks may be able to take mobile commerce to new heights. Networks like Facebook and Twitter are beginning to play a larger role in influencing the purchasing habits of consumers, many of whom rely heavily on mobile technology. Recently, Starbucks partnered with Square, a mobile payment service provider, in order to provide consumers with more expansive mobile commerce options. This partnership presents a significant opportunity for social platforms to expand the reach of these two…
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