SnapTags may serve as a powerful alternative to QR codes Despite criticism regarding their appearance, QR codes remain a powerful tool in the realm of marketing. Advertisers have shown favor for QR codes because of the codes’ ability to connect with consumers in a dynamic fashion. The codes are particularly effective at catching the attention of mobile consumers, those that use their mobile devices heavily in their daily lives. For many advertisers, and consumers, QR codes still represent a visual oddity, which can often impair their performance. As such, advertisers…
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SpyderLynk obtains SnapTag technology patent approval in the United States
Quick and easy barcode technology Leading marketing technology company, SpyderLynk, the creator of the SnapTag, has officially received its U.S. patent approval for its SnapTag two dimensional barcode technology, with Patent No. 8,094,870, which was called “Encoding and Decoding Data in an Image”. SpyderLynk’s U.S. patent was issued on January 10, 2012. According to the founder and CEO of the company, Nicole Skogg, “We’re delighted to reach this next step in our business evolution.” She added that “By securing the U.S. patent for SnapTag, our solution is now officially recognized…
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