QR code use in Spain skyrockets by 218 percent

Spain - mobile marketing

The country saw the highest rate of growth out of the leading five European nations. A comScore study has looked into the use of QR code technology throughout the EU5 countries (Germany, France, Spain, Italy, and the United Kingdom) and has found that smartphone users in Spain are increasing their scans at a rate that is much faster than any other nation included in the research. The mobile barcodes have become rather commonplace in all of the countries, but Spain stood out. In fact, when compared to the same time…

Read More

QR codes to assist tourists visiting Spain

QR codes used for tourism

Smartphone using visitors to Costa del Sol to enjoy enhanced travels. The city of Costa del Sol in Spain has launched a new smartphone friendly campaign to help tourists that are visiting by allowing them to scan QR codes for more information. This helpful tool is meant to help to improve the overall tourism experience in the area. The QR codes will be placed at various locations around the region, focusing primarily on cultural venues that are typically of the greatest interest to visitors to the area, as well as…

Read More