Mobile commerce is growing in Spain

Spain - mobile marketing

It is the younger generations that are starting to send the trend upward within that European country. According to the latest data, mobile commerce is staking off among the younger population in Spain, but at the same time, reports are showing that this demographic has also included themselves among the people who habitually “showroom”. Showrooming has brick and mortar stores worried about whether or not they can remain competitive. The behavior called showrooming occurs when a consumer heads to a brick and mortar store in order to have a look…

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Mobile commerce venture approved by the EC in Spain

mobile commerce trends

This new program will be a partnership between the Spanish banks called Banco Santander and CaixaBank and Telefonica. The latest addition to the mobile commerce environment in Spain is a new joint venture that has just been cleared by the European Commission among CaixaBank, Banco Santander, and Telefonica. They are hoping to form an online community for consumers and merchants alike. The mobile commerce venture is meant to be the first of its nature. Although its initial target will be Spain, it does have intentions for expansion on an international…

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