QR Code Press

Danone launches ambitious plan for QR codes

07/11/201307/08/2013 John Montgallo

QR codes help marketing adapt to the mobile age Marketing has been of paramount importance to the world of businesses since time immemorial. While this fact is not likely to change in the foreseeable future, marketing itself has evolved to meet the changing interests of consumers. With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets. Thus, QR codes rose to prominence and established themselves as a powerful tool in the field of mobile marketing. Today, many…

Augmented reality as a tool for teachers

06/21/201306/19/2013 Stephen Vagus

Augmented reality sees more traction in education Adoption of new technology is slower in some sectors than it is in others. Augmented reality has highlighted this fact effectively over the several years of its existence. While the technology has been received readily in the entertainment field, it has seen only modest interest in other sectors until very recently. Now, augmented reality is gaining strong traction in every sector where mobile technology has a role to play. Most recently, the technology has been growing more popular in the education field. Spanish…

QR codes begin to appear on trains in Catalonia, Spain

04/21/201204/21/2012 Jorge Gonzalez

Catalonia trains become host for a new QR code campaign Train goers in Catalonia, Spain, are beginning to see more QR codes pop up around them. The codes have begun appearing on trains throughout the region, encouraging travelers to scan them with a smart phone and access free content. QR codes are somewhat common in Spain as a marketing tool, but consumers have been shy to embrace the barcodes because of their unfamiliarity. Consumer interaction with QR codes is highest when they can receive something of value. As such, the…

Qualcomm partners with Vodafone to help the intellectually disabled in Spain

03/01/201203/01/2012 John Montgallo

*The latest from Qualcomm in Spain Qualcomm, a leading developer of augmented reality technology, has announced a partnership with Vodafone Spain Foundation, a non-profit organization aiming to increase mobile communication in communities around the world, and the APROCOR Foundation, an organization that works to improve the quality of life for the intellectually disabled in Spain. The partnership’s goal is to create a new platform that would help the intellectually disabled function better in the workplace. Qualcomm believes that augmented reality could be the key to the project’s success. The project…