The Mobile Marketing Association (MMA) has announced that it has now released the most recent edition of its International Journal of Mobile Marketing (IJMM), an award-winning publication. This issue discusses important industry issues, such as the unique perspective of mobile marketing from India, as well as whether or not there is a viable mobile marketing channel on its way in Pakistan, and what are the opinions of the American government regarding location based marketing. Michael Hanley, the director of the Institute for Mobile Media Research and the IJMM editor-in-chief,…
Read More