QR Code Press

Absa expands NFC technology trial

08/13/201308/10/2013 Stephen Vagus

NFC technology trial sees expansion in South Africa Absa, one of the largest banking groups in South Africa, has announced the expansion of its NFC technology trial. The trial was initially launched in December of 2011 and involved 500 of the bank’s staff. The trial was meant to examine the benefits of NFC technology and its uses in mobile commerce, specifically where money management is concerned. These funds could be used to purchase products at participating stores throughout South Africa. Absa aims to deploy 4,000 NFC-enabled terminals by third quarter…

Ericsson ConsumerLab highlights potential of African m-commerce

11/16/2012 Stephen Vagus

Ericsson ConsumerLab report signals promising growth of m-commerce in Africa Africa is home to a mobile commerce industry that is bursting with potential. As more consumers gain access to mobile devices in countries like Ghana, South Africa, and Tanzania, the demand for m-commerce services is on the rise. These consumers have shown a great deal of interest in shopping and purchasing products through their mobile devices. Ericsson ConsumerLab, a leading provider of communications technology and services, has taken note of the promise of the African m-commerce industry and has been…

Rolling Stone embraces augmented reality

09/05/201209/04/2012 Sam Lambert

Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…

Mobile commerce is taking off in South Africa, says InMobi research

06/25/2011 Stephanie Beck

InMobi, an independent mobile ad network, has released the results of their latest research which has shown that mobile marketing and mobile commerce are both demonstrating indications of record growth across both the Asian Pacific and in Africa. The report released from InMobi regarding this study stated that there was an increase of over 10 percent in the Asian Pacific within the last three months, which has brought the number of impressions to 18 billion. Even greater was the growth in Africa, which was at 21 percent, having grown to…