To succeed with social media marketing, you must learn to empathize

Social Media Marketing

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience as opposed to the speaker. You need to provide the consumer with a reason…

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Famed tennis tournament to be seen in a new dimension with the help of augmented reality

Bank of the West Classic 2010

This is a repost with official corrections made: Bank of the West, California’s 5th largest bank, has teamed with CrowdOptic, a new technology company based in Silicon Valley. The partnership was announced last month as part of the Bank of the West Classic event, the longest running women’s tennis tournament in the world. It will be held at Stanford University this year and will be one of the venues for the Olumpus U.S. Open Series. CrowdOptic has been selected to develop a new “fan-friendly” mobile application that will use augmented…

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Google explains importance of social marketing and e-commerce to evolution of mobile services

Google

Google, the leader of all search engines, has recently announced a number of moves that it is making in response to the skyrocketing importance of social networking such as Facebook, and the requirement for companies to use social marketing and social mobile techniques for their ecommerce.  Its largest move in reaction to this knowledge was the creation of the new Google+, which brings together many of its existing services into a collection of social networking that accesses a significant amount of user information.  Grouping with friends and sharing text or…

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