Tag: social networking platforms

Aurasma to show off new technology at this year’s Consumer Electronics Show in Las Vegas

Stephen Vagus
Aurasma AR App

Aurasma, world leaders in augmented reality technology, are planning a strong showing for this year’s Consumer Electronics Show in Las Vegas, Nevada. The technology developer has announced the launch of a new 3D engine for its flagship AR platform of the same name. The new engine will allow users to superimpose hundreds of 3D animations on their physical surroundings with the help of the Aurasma mobile application. The aim is to make augmented reality much more interactive by giving users more ability to blur the lines between the physical and…

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JCPenney launched new QR code campaign to boost mobile commerce

Sam Lambert
JC Penney Mobile Marketing

Earlier this year, retailer JCPenney launched a mobile marketing campaign that made use of QR codes. The company has since grown enamored with the concept of mobile commerce and has continued to expand their use of QR codes. The company has now launched a new website where consumers can shop for clothing and make purchases online using their smart phones. The codes associated with this new site have been embedded in several print publications, such as the magazine Cosmopolitan. With smart phones continuing to show remarkable growth amongst consumers, more…

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Google explains importance of social marketing and e-commerce to evolution of mobile services

Sam Lambert
Google

Google, the leader of all search engines, has recently announced a number of moves that it is making in response to the skyrocketing importance of social networking such as Facebook, and the requirement for companies to use social marketing and social mobile techniques for their ecommerce.  Its largest move in reaction to this knowledge was the creation of the new Google+, which brings together many of its existing services into a collection of social networking that accesses a significant amount of user information.  Grouping with friends and sharing text or…

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