Facebook mobile ads drive social network’s revenue to $12.97 billion

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Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

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