social mobile marketing Archives

Social media marketing campaigns are seeing important gains

12/27/2012 Jesse Collins

The results of the various efforts this year are starting to produce figures as to their successes. A company called FrogAds has just released the results regarding the achievements of the social media marketing campaigns that it has had in place since June of this year, and they have produced some figures that could help to shape the decisions made for next year’s campaigns. That company has been rated by Alexa as being in the 130,600 spot after Craigslist. Craigslist is currently ranked by Alexa in the 43rd position. The…

Facebook social media marketing revenue to break the $490 million mark in 5 years

04/26/2012 Julie Campbell

Pivot Research Group predicts that revenue from social media marketing at Facebook will skyrocket by 2017. An analysis from Pivot Research Group has been released, showing that Facebook social media marketing will provide a significant way to monetize the overwhelming quantity of activity on the site, as about half of the 900 million members actively use the site using their smartphones, tablets, and other devices. This information was developed despite the fact that the social network did not provide a clear strategy for monetization when it made its Initial Public…

Walmart’s @WalmartLabs announces first apps to be released

09/14/201109/14/2011 Jesse Collins

Walmart, the largest retail chain in the world, formed its tech shop, @WalmartLabs, last year and is now preparing to release its first apps that focus on mobile commerce and social shopping. Several of the upcoming apps are based upon deep data technology, which was first created by Kosmix. MapUpdate was developed by that start-up, and was based upon a technology infrastructure that would allow tremendous amounts of social media data to be tracked. It was loosely based upon MapReduce technology, which was created by Google in order to track…