Celebrities are being investigated for social media advertising practices

Social Media Advertising - Woman's head - Media

UK regulator wants full disclosure from celebrities who endorse products on social media. Many celebrities and other influencers use social media advertising to endorse products for companies who pay them to do so. While there is nothing illegal about this practice, the UK regulator Competition and Markets Authority (CMA) is investigating celebrities and other influencers amid concerns that these celebrity social media users are not making it clear when they are paid to endorse products. Celebrities were warned by the UK watchdog that they were breaking Britain’s consumer laws. As…

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Number of Twitter users once again on the rise

Twitter Users - Smartphone with Twitter app on table with coffee cup

This year’s first quarter is treating the social media platform well, as it is making money, too. Twitter users are growing in numbers once again, giving the social network a strong start to 2018. The company managed to turn a profit for the second time since its inception. That said, it’s the user number growth that is drawing the most attention from a business perspective. The Q1 2018 earnings were recently reported, showing that those new Twitter users may keep up the profits. In fact, Twitter predicts that it will…

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