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Social media trends show LOL is virtually dead

08/13/201508/12/2015 Julie Campbell

social media trends facebook mobile commerce

Recent research has shown that emoji, “haha” and “hehe” have taken down the laughing short form. Although LOL used to be an extremely popular way of expressing that a statement was considered to be very funny, when it comes to the latest social media trends, it looks as though the usage of that shorthand has dropped into near nothingness. It should be noted that this research was specific to Facebook and did not include other social networks. Moreover, research also did not take texts or messenger program communication into account.…

Mobile commerce is growing in Latin America

04/30/201504/28/2015 Sam Lambert

Report highlights the potential of the Latin American market The mobile payments market in Latin America is expected to see explosive growth in the coming years. A recent report from Pyramid Research shows that Latin America is becoming a very attractive mobile market, which is attracting the attention of prominent companies that have an interest in the mobile space. Mobile subscriptions throughout the region have risen to 735 million, with 62% of all mobile devices being sold in the market being smartphones. Latin America is becoming an attractive home to…

Pew offers insight for social media marketing to teens

04/13/201504/11/2015 Julie Campbell

teens social media mobile ad reach marketing

Recent research by the firm has shown that adolescents are diversifying their activities on these networks. When it comes to social media marketing, there are certain groups that are specifically considered to be the most appealing targets, and among them is the ever appealing teen group. The reason is that these are individuals who tend to share a great deal more and pay attention to what they see. Therefore, when a new study’s results are released about the way that teens are using social networks, it can be seen as…

Social media marketing research shows age and networks used are linked

04/03/201504/01/2015 Julie Campbell

A recent study has revealed that a person’s age helps to determine the networks that they will use. The results of a new social media marketing study conducted by ComScore has shown that the social network mobile app on which an individual spends the most amount of time can help to reveal his or her age. When it comes to the youngest demographic, the network app most likely to be used was Snapchat. Social media marketing firms may find it interesting that in the United States, 71 percent of Snapchat…

Social media marketing finds its place at the Sochi Olympics

02/19/201402/19/2014 Julie Campbell

Olympians and sponsors have been using Facebook and Twitter more than in any previous games. Though the social media marketing efforts of big brands may have faced some massive struggles before the 2014 Winter Olympics in Sochi were able to get started, the top networks have still been heavily employed by the athletes and the sponsors now that the games are nearing a close. In fact, the trends have turned around as many have used their accounts to great benefit. Beyond the record breaking number of Tweets and Facebook posts…