Concerns continue to grow in the UK regarding the effects of social media on children’s mental health. Following increasing concerns over children’s use of social media and its effect on their mental health, UK government ministers are considering taking official action on social media companies by imposing new regulations on them. Past and recent research reveals the negative emotional impact social media can have on young people. Recent research from Ofcom that was published on January 29, found that 11% of children 12 to 15 years of age said that…
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Social media marketing at Pepsi hurting from grammatical errors
When it comes to the soda giant’s war against Coca Cola, its grammar is holding it back. An agency based in London, Disruptive Communications, has released the results of one of its most recent studies, which has shown that when it comes to social media marketing from brands, consumers feel that proper grammar is more important than any other factor. When their favorite brand fail in that area, it hurts their opinion of that company. This is exactly why Pepsi’s social media marketing efforts have actually been more damaging than…
Read MoreNew Accenture mobile commerce study shows American consumers open to social media ads on television
Social media marketing report shows TV is working to push mobile commerce A mobile commerce survey performed by Accenture has shown that 64 percent of American consumers can remember seeing television ads that included social media and QR code symbols such as those for “likes” on Facebook. This indicates that social media is having an impact when it is used in television advertising. Furthermore, the study also determined that 33 percent of consumers in the United States have gone on to interact with the social media that was shown on…
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