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The continuing importance of location to mobile commerce and marketing

The continuing importance of location to mobile commerce and marketing

(adsbygoogle = window.adsbygoogle || []).push({}); According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, Trends

Café Causette launches new campaign to find the best mini-burger

Café Causette launches new campaign to find the best mini-burger

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong … Read entire article »

Filed under: Commercial, Featured News, International, QR Codes

3M enters into the augmented reality arena with Post-It application

3M enters into the augmented reality arena with Post-It application

3M, an international manufacturing and technology conglomerate, has entered the increasingly competitive arena of augmented reality. The company has developed a new application for iOS mobile devices that takes the idea of post-it notes and turns it digital. The app, fittingly called the Augmented Reality Post-It Application, seeks to bring a more social aspect to leaving notes. Users will be able to leave each other messages, which will not add to the clutter of an … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing, Trends, United States

Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Fashion/Art, Featured News, Social Media Marketing, Trends, United States