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3M enters into the augmented reality arena with Post-It application

3M enters into the augmented reality arena with Post-It application

(adsbygoogle = window.adsbygoogle || []).push({}); 3M, an international manufacturing and technology conglomerate, has entered the increasingly competitive arena of augmented reality. The company has developed a new application for iOS mobile devices that takes the idea of post-it notes and turns it digital. The app, fittingly called the Augmented Reality Post-It Application, seeks to bring a more social aspect to leaving notes. Users will be able to leave each other messages, which will not add to … Read entire article »

Filed under: Augmented Reality, Featured News, Social Media Marketing, Trends, United States

Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As … Read entire article »

Filed under: Featured News, Mobile Marketing, QR Codes, Social Media Marketing, Trends, United States

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Fashion/Art, Featured News, Social Media Marketing, Trends, United States

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

South Korean social network Ovjet uses augmented reality to stand out amongst the competition

South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Marketing, Social Media Marketing, Trends

Twitter boosts its mobile marketing efforts

Twitter boosts its mobile marketing efforts

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline because, according to analyst Rob Enderle, Twitter must begin monetizing each one of their users, regardless of what type of device is used to access the site. He explained that “It’s critical because without the money from … Read entire article »

Filed under: Featured News, Mobile Commerce, Mobile Marketing, Social Media Marketing, United States

Facebook to increase advertising on site

Facebook to increase advertising on site

Facebook intends to make new advertising products available that will expose its members to a significantly higher amount of advertising. The social network company is unveiling these new products to provide marketers with additional methods of spreading their messages. This new effort will now include mobile devices, which have previously been exempt from ads on Facebook. According to the chief innovation officer at Leo Burnett Chicago, Mark Renshaw, this new advertising announcement will make Facebook “the biggest … Read entire article »

Filed under: Featured News, Mobile Marketing, Social Media Marketing