Mobile consumers receive free food through new Chili’s social campaign

Mobile Marketing Campaign for Chillis

Mobile marketing campaign designed to bring in the crowds. Chili’s Grill & Bar has announced that it is providing mobile consumers with free food when they check-in to participating locations using their mobile devices. The restaurant chain is using popular social networks such as Facebook Places and Foursquare to help to boost this interactive campaign. Diners who use their smartphones to check-in to the various Chili’s locations from now through the end of may will be offered a free appetizer. The fast casual chain of restaurants is currently present in…

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Eco friendly SMS for mobile marketers

Green advertising

Green advertising The world is starting to come to understand that changes – and large ones – are more important than had previously been assumed in order to help to rescue the world from the environmental damage that has already been caused, or at least slow down the growth of the impact that we continue to have. As an element of this many companies are going paperless in order to reduce the amount of forest that is destroyed and pollution that is caused by the logging, production, and transportation of…

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Captain Morgan releases new free Captain’s Conquest mobile social game

Captain's Conquest

Captain Morgan, the maker of the Original Spiced Rum, has announced the release of a cutting edge new social game for mobile called “Captain’s Conquest”, that provides its players with rewards for adventure, exploration, and social influence in real life. It is a free download – from both the Apple App Store and the Android Market – that functions by turning the cities in which mobile device users live into an open sea map that encourages its players to navigate throughout the world of Captain Henry Morgan. The purpose of…

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Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Mobile Marketing

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…

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The continuing importance of location to mobile commerce and marketing

Geotargeting

According to the latest Mind Commerce Publishing report, entitled “Mobile Location Commerce 2012-2017”, mobile commerce is predicted to achieve a 39 percent compound growth rate from now through until the completion of 2017, as a result of the omnipresence of smartphones and tablet computers. Location-based commerce is forecasted to be one of the primary initiatives that will exist among the mobile environment within the next three years. In fact, location-based services were a key element of the report, and are expected to have an important impact on boosting sales. Geolocation…

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Café Causette launches new campaign to find the best mini-burger

QR Code Marketing

Hong Kong’s Cafe Causette has launched a new QR code campaign that gives consumers a chance to decide the fate of the café’s menu. The café has introduced five new mini-burgers to their menu, each of which is associated with their own QR codes. The campaign aims to engage customers in a new way. Café Causette is looking to engage the growing number of consumers with smart phones and other such mobile devices in Hong Kong and believes that QR codes are the best way to accomplish this. By scanning…

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3M enters into the augmented reality arena with Post-It application

Augmented Reality App

3M, an international manufacturing and technology conglomerate, has entered the increasingly competitive arena of augmented reality. The company has developed a new application for iOS mobile devices that takes the idea of post-it notes and turns it digital. The app, fittingly called the Augmented Reality Post-It Application, seeks to bring a more social aspect to leaving notes. Users will be able to leave each other messages, which will not add to the clutter of an office or room as they will be entirely digital. Using a mobile device’s camera, users…

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Social Passport seeks to raise the bar on consumer loyalty programs by incorporating QR codes and NFC tags

QR Code Service

Social media and customer loyalty program have enjoyed a favorable union for several years. These customer loyalty programs often come in the form of daily deals and offers to consumers. The idea quickly grew in popularity amongst consumers, but businesses are now questioning its merit as the market becomes over saturated. Indeed, a significant number of businesses are adopting customer loyalty deal schemes, making it difficult to justify the return-on-investment and effectiveness of these programs. As companies question the value of these programs, Social Passport, a real-time social networking company,…

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Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. Myspace has been working on this content since last year, when it was purchased…

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South Korean social network Ovjet uses augmented reality to stand out amongst the competition

Augmented Reality Social Network

South Korea’s Kiwiple is virtual unknown outside of its home country. The company specializing in social networking and its associated technologies and has some big plans on how to make itself the biggest name in social media since Facebook. The company managed to gain some attention around the world in 2010 when it showed off a new augmented reality application for smart phones that was linked to its Ovjet social networking platform. Kiwiple now has ambitious plans to take this application to the next level and become one of the…

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