Myspace and Gravity Jack team to bring augmented reality to the forefront of social media

*Gravity Jack augmented reality demo As augmented reality and social media begin to intertwine, more companies and networks are building partnerships. The latest of these is the teaming of Gravity Jack, an augmented reality developer, and Myspace, the one-time ruler of social networking space. The duo has plans to bring augmented reality technology to the realm of music and entertainment. The effort will produce new and engaging content that will be available on the Myspace platform. Myspace has been working on this content since last year, when it was purchased…

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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

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Wal-Mart uses @WalmartLabs to try to boost sales online

Walmart Mobile Site

Wal-Mart has been making a notable effort toward the development and enhancement of its online shopping platform, and – according to reports – this includes a massive hiring effort to bring developers into its team for @WalmartLabs to help with its expansion. The largest retailer in the world is now trying to use social media to boost its sales both online and in its stores. It has recently started working with Facebook, and has purchased the social media company, Kosmix. Wal-Mart is in competition with other large retailers such as…

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Fusing social media and mobile marketing

Social Media Marketing

Businesses are rapidly discovering that social media and mobile marketing are both key to their advertising successes, but without a large corporation’s budget for a marketing strategy, it isn’t always obvious how these two elements can be combined in order to generate a seamless campaign and appeal to mobile device users. Social networks are beneficial because they allow a high degree of interaction between businesses and their customers. Consumers can follow the latest news from a business, including its product offerings and promotions, and are engaged by various options that…

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To succeed with social media marketing, you must learn to empathize

Social Media Marketing

Social media is being used by virtually everyone these days, and marketers from around the world are scrambling to determine how to best take advantage of everything that it has to offer. One of the primary points that seems to have obtained universal approval is that the key to success with social media is empathy. This is because social media is different from other methods of communicating with consumers as the power belongs to the audience as opposed to the speaker. You need to provide the consumer with a reason…

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Businesses in Australia prefer email regardless of appeal of Facebook, Twitter, and SMS

Australia Social Media Marketing

A top email and cross-channel marketing solutions company based in Australia, Responsys Inc., has announced the outcome of their second yearly Big Australian Report, which is the biggest study to examine the digital marketing behaviors of Australian corporations. This year’s Big Australian Report indicated that there was a notable increase in the number of marketing messages being sent to Australians. For instance, companies in that country were sending ten times more social messages, three times more mobile messages, and one third as many emails within the previous fiscal year when…

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The top rules for effective social marketing

Social Network Marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…

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Vizibility is working on new mobile platform that will leverage QR codes for social networking

Social Media Marketing

QR codes are becoming increasingly entangled with social networking. The codes have been a versatile tool in the marketing world but their uses in that capacity appeal to a broad audience looking for a way to maintain their electronic reputations. Vizibility, a young company that specializes in search engine listing, is looking to take advantage of the social appeal of QR codes. The company has announced that it is developing a new mobile platform that will allow business professionals to share information more easily. Through Vizibility’s new platform, users can…

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Study shows that digital marketers are unsatisfied with currently available tools

Social Media Marketing

According to a survey held by Web Liquid, a digital marketing agency based in New York, digital marketers are recognizing the value of social media monitoring, but are not fully satisfied with the tools available to get the job done. Social media marketing is already known to be highly important, with 74 percent of marketers making an effort to track online conversations held by consumers regarding their brands. The survey included the participation of 237 marketers at the senior level, among whom 95 percent believed that consumer conversations online over…

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Marketing Trends Turn to Social Media as a Critical Tool

Social commerce Media Marketing

Social media’s presence throughout the personal and professional online world has allowed it to rapidly become a foundation tool for marketing campaigns among companies ranging from independent entrepreneurs and small businesses to large multinational corporations. This is the result of the popularity and ever-present nature of social media, as well as the fact that among users of these platforms – such as Facebook, Twitter, and LinkedIn – 75 percent have viewed or connected their profiles with company pages, and 69 percent follow status updates and blogs. The methods of social…

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