Instagram is the social media platform hardest on a user’s mental health, study

instagram social media platform

That said, YouTube appears to be the social network that is among the easiest on positivity. The Royal Society for Public Health (RSPH) released the results of a study conducted by its Youth Health Movement, showing that Instagram is the social media platform with the most negative impact on mental health. While Instagram may be negative, it was YouTube with the most positive influence on mental health. The research revealed that of the “big five” social media platform leaders in the market, YouTube had the most positive influence on mental…

Read More

Twitter QR codes launched for following and sharing

Twitter QR codes outage Mobile social media marketing mobile ads

The social media platform has introduced quick response codes not entirely unlike Snapchat. Twitter QR codes have now been launched for the purpose of making it easier for people to follow accounts and share their own. Every Twitter user has his or her own unique quick response code. When that barcode is scanned, the mobile device user is automatically directed to the applicable account. A user can find his or her QR code within the Twitter app inside the profile option. From there, Twitter QR codes can be accessed by…

Read More

Social media marketing experts use ALS Ice Bucket Challenge as a lesson

social media marketing als ice bucket challenge

While there is no formula for success, the campaign is being studied and broken down in order to learn from it. Regardless of whether you agree that social media marketing is a powerful opportunity or not, there is no denying that the ALS Ice Bucket Challenge is a tremendously successful awareness campaign and it has managed to take advantage of everything this channel has to offer. The videos of friends, family, and celebrities pouring ice water on themselves to generate ALS research donations are everywhere. It is starting to become…

Read More

Layar launches new app to help augmented reality become more consumer friendly

Augmented reality can be incredibly complex. So much so, that mobile applications using the technology can be fairly daunting to consumers. Layar, an AR developer based in Amsterdam, is looking to get consumers more comfortable with the technology and has launched a new app that will do just that. The new app, called Stiktu, allows consumers to get hands on experience with augmented reality content and share this content with their friends on any social network. Layar’s initial app, which shares the name of the company, continues to be wildly…

Read More

The top rules for effective social marketing

Social Network Marketing

Social marketing is a vital part of any business or brand’s marketing mix, and it is important that execs and marketers alike recognize the top rules for keeping up with the latest and make sure that marketing efforts are as effective as possible. To execute a marketing strategy with Facebook, Twitter, Google+, and other top social media networks, there are six rules that should be acknowledged: • The social media sandbox is growing – Though Facebook continues its rein over the social media marketplace, there are a number of other…

Read More

Randi Zuckerberg leaves Facebook

Randi Zuckerberg Facebook

Randi Zuckerberg, the sister of Facebook’s creator, Mark Zuckerberg, has quit her job as marketing director for the social networking platform in order to begin her own social media venture. It has yet to be determined what kind of impact her resignation will have on Facebook now that Google+, a growing competitor for Facebook, has been launched. Randi Zuckerberg’s intentions are to grow her new organization, RtoZ media, which will work alongside other media firms in order to develop programming that will assist in the creation of platforms that will…

Read More

thwapr…a new way to share

Thwapr Inc., a leading provider of social media sharing services, has announced that their service will now be compatible with QR codes. This will help companies that make use of the company’s platform enhance their marketing campaigns by adding codes linked to dynamic online content. QR codes and Microsoft Tags will be developed by Thwapr and then integrated into campaigns according to client’s specifications. “We are supporting QR codes as a way for marketers to reach customers and fans with branded content,” says Thwapr CEO, Bruce Goldstein. Thwaor is taking…

Read More